![]() ![]() With this major shakeup in the industry, it will be very interesting to see how Apple and YouTube respond over the coming months. The deal is a massive win for Spotify, which has made podcasting an increasingly core focus of their business. The new licensing deal may give Rogan more flexibility and freedom to create his show the way he wants without worrying about as many restrictions. Will YouTube change in response to the loss? Regular listeners will be accustomed to hearing “We can’t play even a second of that clip or we’ll be taken down on YouTube”. Over the years, Rogan repeatedly complained about over zealous censoring of third-party content during his episodes. While unconfirmed, there is speculation that YouTube’s restrictive community guidelines may have played a role in the move. Shorter clips from the conversations will still be posted to the channel, allowing YouTube’s search algorithm to funnel listeners towards the full episodes on Spotify. The JRE YouTube channel will still remain live, but it won’t contain full episodes. Moving forward, Spotify will now work with an ad agency to jointly sell ads against the show.Īll this comes as bad news for YouTube, which has long been a major listening / viewing destination for Rogan fans. And it’s likely to have grown even more since then. Last year Rogan confirmed his show brought in 190 million downloads a month. Whatever the actual figure is, we can say with certainty it wasn’t cheap. But they didn’t disclose how much they spent on the deal. In a press release announcing the new deal, Spotify confirmed that Rogan will retain full creative control over the show. But they’ll need to use Spotify to listen. Rhonda Patrick (foundmyfitness) has a PhD in biomedical science and is an expert on nutritional health, the brain and aging. Many listeners will be glad to know that the podcast will remain totally free. Joe Rogan Experience Podcast Episode 1701. And then at the end of the year, it will move exclusively to Spotify, including the video version. Up until now, episodes of JRE weren't even available on Spotify, never mind being exclusive.īut starting on September 1st the show will become available on Spotify globally. Today, Rogan’s audience dwarfs that of every other mainstream media outlet in existence.Īnd that’s why his move to Spotify is the biggest news in the podcasting world since Serial hit the headlines in 2014. The Joe Rogan Experience (JRE) has been raking in millions of downloads per episode for years on end. If podcasting had a godfather, it would be Rogan. ![]()
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